Ardea Partners

Ardea partners is a industry-changing investment bank. Ardea Partners is an investment baking advisory firm founded by veterans of the industry. They approached me to brand the company, from the logo, to the branding materials and website.

The founders wanted Ardea to look like a breath of fresh air in a famously traditional industry. In order to create a unique, after researching their competition I designed their branding and website to be arrestingly different than their competition, displaying the company’s fresh forward thinking philosophy. The website was designed to be contemporary and sophisticated through the use of white space, accent color, and subtle transitions.