ParkShark

Brand direction for a startup planning to utilize some "new high-tech stuff" to make our driving lives a lot easier. I had a ton of fun working on this mark and bringing together three forces that you otherwise ought not - water and electricity and sharks - to create the unique "P" letter mark that supports the type.

It is a really strong color palette as well, with bright and bold blues to highlight the technological nature of the idea.

It is clean and fun and modern.