Poznan City Visual Identity

Introducing a refreshed visual identity system for the city of Poznań.

What inspired this project?

The intention behind the design was to create a modern and flexible graphic system that reflects the city's vibrant and forward-thinking values. The logo redesign serves as the foundation of a cohesive visual structure, allowing for versatile applications across various mediums—from billboards to print materials. The visual key continues the logo's story, maintaining consistency and enabling an unlimited range of unique design assets.

Scope of work: logo redesign, branding, visual identity, print design, advertising, strategy

Stay tuned for more updates and insights from this project!

Check out our portfolio: www.wearemaverick.pl

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