Buffelsfontein Baard-Olie | CONCEPT WORK // UI UX

Pendoring 2016 Silver Winner - This campaign was done for a local South African beard oil and grooming brand called Buffelsfontein Baard-Olie. Our concept was to create a metaphorical beard school with different grades, to communicate every man's journey of growing a beard, each grade with its own rules, codes of conduct and tips. This was then to promote the use of their products within every grade of beard in different ways and for different purposes. The campaign was based on a book (Code of conduct) and then extended to an app as well as print adverts to help create awareness and advertise the campaign.

Credits:
Done in colaboration with Carel Pretorius & Lucia Petschnig.