Live+ | Energy Drink Brand Identity, Packaging & Copy

Hi Friends, I want to share a very special project for me that I did for Monster Energy's new energy drink brand LIVE+

•• Hit "L" if you like this ••

•• Check out the Full Project page at •• https://bit.ly/2TUBtOd

What did I do for this project?
• Brand Identity • Copy/Slogan • Packaging  • Advertising

•• About my Process ••

I was approached by Monster Energy for a new Extreme-Sports Energy Drink brand that they want to create for the New Zealand market.

Monster Energy owns and launches a number of different Energy Drink brands all over the world for particular international markets.

LIVE+ energy drink has 3 flavors and it had to feature extreme sports on the packaging like rock climbing, bungee jumping, base jumping, downhill mountain biking, extreme kayaking...etc in order to claim that space.

It took me about 2 months to complete the job where I started with mood boards, strategy, defining the scope of activities to feature, copy/slogan, and finally all came together in a satisfactory brand identity.

After year and a half of no news, then I got the call that the brand was going to launch in September of 2018.

Now it's the fastest growing Energy Drink in New Zealand and the brand is sponsoring extreme sports races and events...