Live+ | Energy for the Adventure

Hi Friends, I want to share a very special project for me that I did for Monster Energy's new energy drink brand LIVE+

\ Hit "L" if you like this // I will be sharing all other components of the project in the days to come.

Check out the Full Project Page at: https://bit.ly/2TUBtOd

--About our Process--

I was approached by the company for a new Extreme-Sports Energy Drink brand that they want to create for the New Zealand market.

Monster Energy owns and launches a number of different Energy Drink brands all over the world for particular international markets.

LIVE + energy drink has 3 flavors and it had to feature the most extreme sports on the packaging like rock climbing, bungee jumping, base jumping, downhill mountain biking, extreme kayaking...etc.

It took me about 2 months to complete the job where I started with mood boards, strategy, defining the scope of activities to feature, copy/slogan, and finally all came together in a brand identity. After year and a half of no news I got the call that the brand was going to launch in September of 2018.

Now it's the fastest growing Energy Drink in New Zealand and the brand is sponsoring extreme sports races and events...