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Excited to get into some of our print applications too. I enjoy speaking to different audiences within our host of personas. Retailers have certain needs, speaking to costumers has its own set of conventions, etc.

Using this design time to see which assets can extend themselves across many of the different boundaries, exploring different type treaments, illustrations and supporting design elements requires time, it is enjoyable to test and move slowly and as these evolve so has my excitement to tie everything together.