Oro Tostado | Café sobre ruedas

Oro Tostado | Café sobre ruedas is an entrepreneur project led by two local woman and GREAT friends of mine in Cozumel, Mexico. This brand logo and stamp concepts were created in conjunction with a local business owner in Mexico. My client, and close friend, is creating a coffee cart business in Cozumel to highlight and sell Mexico’s many quality coffees. Her cart will actually be pulled by bicycle - hence the bicycle cart design. The name 'Oro Tostado', in Spanish, literally means toasted gold, which influences our exploration of a gold infused palette. More accurately the Mexican phrase evokes the vision of a quality roasted up of coffee. I’d also like to give my clients a shout for their commitment to using only eco-friendly cups and encouraging an increased awareness of the environment and the importance of sustainable. Below are just a few of the multiple concepts I created.