Cafè Beverages Australia Logo Concept
One of the early concepts for Cafè Beverages Australia logo, mixing up the Australian map formed in the steam and a cup of hot cocoa/tea. The client really liked that one, but the concept was ultimately abondaned because the tests revealed that people assumed the cup was filled with coffee, and the company works mainly with hot chai, chocolates and smoothies.
What do you think of the concept?
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