North Ridge Falcons | Sketching + Inspiration

North Ridge Falcons
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Sketching + Inspiration behind the identity system I made for a concept team based on the worlds fastest animal: the peregrine falcon. My goal was to play off the predator's speed by using rounded contours and sharper corners/joints. At the same time, I wanted to preserve some of the distinctive features, especially the falcon's unique beak.

Full Project: www.jeremynelsondesign.com/northridge-falcons/

Thanks for checking it out!