Redi Cincinnati 01

Objective: Create a corporate visual identity for REDI (Regional Economic Development Initiative) Cincinnati. This organization is driven by local CEOs with the objective of growing the economy in the Greater Cincinnati area. The visual identity needed to be credible and bold.

Solution: The brandmark design is based on the circle, the idea is that the growth of each area of greater Cincinnati affects the growth around it and creates a ripple effect to each area. The 10% angle of the typography gives the design a bold and forwardly progressive suggestion. The photography is bright, vivid and authentic to the city. The simple color palette: black, gray and red all suggest strength and credibility.

Designed while working at LPK