Iams Cincinnati Zoo Paw Pals 01

Objective: Create materials (open for design firm’s interpretation) for children who will visit a new section of the Cincinnati Zoo: The Iams Wellness Center.

Concept: An entertaining kids package that uses bright colors and graphic animal silhouettes to create “Zoo Pals.” These Pals appear in various kid friendly games and play graphically through all the elements of the “Paw Pals” zoo package. The child can prolong their experience with the Iams Wellness Center by using the free take home package. The package may help children have a higher recall of the center which could lead to repeat visits.

Designed wile at Landor Associates