LASIK Gatefold Brochure

Client: NVISION Eye Centers

I had a great time with this one. NVISION came to me saying they needed a refresh of all collateral. Enter this - a design using drone imagery to drive the context and what someone with LASIK could do after surgery. I called this the "Future Without Limits" option. Basically, theres a feeling of limitless possibilities. Full bleed imagery, textures, activities, family, friends, love, travel - limitless.

Features: 
• Exterior features a title for the brochure, using a "peek-a-boo" effect utilizing the texture of the ocean from the drone image. 
• I really wanted to take full advantage of the gatefold form. In NVISION's brand book, they state that they "live for the reveal - that moment when patients see clearly for the first time." I chose to flood the interior with the ocean shot, mimicking this "reveal." The outside being so white and then a world of color and attraction when opened. Physical reaction using color and concept.
• Being about eyes, we needed a solution to see faces, so I chose to show an "intimate" shot of what the people would be doing once the gatefold is opened up.