BGG Termoidraulica Mark

BGG Termoidraulica Mark

Today, I present this logo already chosen by the customer.
After 60 years of activity BGG Termoidraulica, an Italian company operating in the heating and plumbing sector has an identity.

Concept: drop water 💧 + fire flame 🔥 + structure 🏠

I reworked this drop, very abused in this area, expressing the concepts mentioned above. A drop of water, with a flame inside to which I have rounded the corners to express the fire. The drop has been broken in such a way as to bring out a roof, or houses, buildings, because this is where the thermohydraulics works.

The choice of blue color was important. Blue communicates security, trust. The customer wanted to use a gradient so I thought well to give a break between the drop of water and the flame from gas that tends to the cyan color.

What do you think?
Let me know you thoughts in the comments. Cheers!

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