Dacor Homepage (unused direction)

Here's an early design iteration for the redesigned homepage of Dacor that we created with our friends at Razorfish LA. The team at Razorfish contracted Idol to lead the strategic design efforts during the Dacor pitch.

Dacor manufactures cutting-edge, luxury kitchen appliances appliances. Their products represent the pinnacle of form meeting function, so we established a design system that matched their design sensibilities and core values.

Check out the attachment for the full layout.