Product Design Strategy

The traditional role of a designer as someone who gets instructions from everyone in the company to develop a product has changed in the past few years. In most situations now as a designer you're the catalyst that initiates conversations between different stakeholders - users, investors, testers and marketing people by creating the right kind of discussions.
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Here's a simple chart showing things you want to keep in mind. Broadly speaking, a user's emotions, the business' goals and the Brand Value will govern most design decision while other things like available resources (or lack there of) pivot your entire process.
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I'm working on a detailed article on this and thought i'll give you guys a glimpse.