Animated logo - new version
I created the background text and rotation in Cinema 4D, rendered the scene in Adobe After Effects CC and added the arrow loop in the foreground. The arrow loop was created in Adobe Illustrator CC and Adobe Photoshop CC.
Process for arrow loop images:
1) Create parts for the arrow - shaft positions, fletching/feathers and arrow head - in Adobe Illustrator.
2) In Adobe Illustrator, export the parts as png files with transparent background color.
3) In Adobe Photoshop, duplicate the fletching png file and bend the fletching png part to fit with the curved shaft. Repeat for every shaft position. Use Filter > distort > displace.
4) In Adobe Photoshop, assemble the png arrow parts in a psd file. Export as png.
5) Repeat for every image in the loop.
See attachments for detailed process.