Waterloop Logo

Hi all!

As the Waterloop (Canada's Hyperloop Team) graphics team braces for a brand overhaul, I'd like to showcase the original Waterloop logo. I made this as the sole designer for the Waterloop team last year, and watched as it evolved in usage from sweaters, business cards, and even the Hyperloop pod itself!

A case study of my experience leading the Waterloop graphics team: https://medium.com/waterloop/designing-waterloop-canadas-hyperloop-19fe8a4e0238

Hope you like it! All criticism is appreciated.

Cheers,
Emile