GIPSY RV Centre - Logo Iterations

After the business cards were printed, it was time to start working on a logo and identity for the business.

The client expressed they wished for something clean but also stylized. This was definitely something i had to take into account as both of those terms usually sit on opposite sides of the spectrum.

I decided to try design a caravan that wasn't too detailed but also wasn't too clean cut, the result was a pressure brush illustration with the single bold color.