How Students & Faculty Want Confidence In Their School's Website

Situation
When The Design Lab at University of California in San Diego (ran by Don Norman the guy who coined the phrase "user experience design") first approached me about re-designing their website, they had just come off the back of another design firm's process with underwhelming results. Their patience was very thin regarding conducting another design workshop.

Task
I was tasked with leading a small group of professionals and design students and computer scientists. I had to repurpose as much of the previous firms documentation as possible in order to not waste precious stakeholder time. I plugged many of their documents into my own framework based on CORE from Jose Caballer. This allowed me to find the holes in which the previous design firm missed.

Action
Because it was impossible to get Don Norman and all the stakeholders in the same room at the same time on any given day, I had to gather their feedback by emailing them a link to a Google Form. I then shared the results of their collective feedback in order to justify design direction and build consensus and ultimately align them on the final web design & development.

Result
What you see here is the result of accumulated stakeholder feedback, alignment, and front-end development to design and build a user experience that was visually engaging using interactive scrolling parallax animations.

Lessons Learned
My takeaway is that when working inside a bureaucracy the size of The Design Lab at UCSD, treat them as you would users, and survey them for consensus.

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