LAJV Shisha Lounge (Logo 2019)

Logo for a soon to be open Shisha bar located in Czech Republic.

The brief: Shisha with wings! Luxury but fun! Also LAJV pronounced similar to "life" and they thought it could be a cool idea.

The challenge lied on the shisha bottle as it is always regarded as a bad thing.

The concept: The heart is a symbol for life, wings are symbol for high and tuxedo is a symbol of luxury.