Logo - ZINO compras odontológicas

ZINO - Compras Odontológicas
An e-commerce where you, as a dentist, prepare a list of all the things you need to buy. Then 'Zino' tells you which is the best store to choose.

[Work]
Naming & Brand Identity & Web Design

[CLIENT]
Argentinian Entrepreneur

[BRAND CONCEPT]
Name: Si/No (Yes/No in english). As a customer we are always deciding which is the best option (quality, price, payment method, delivering, etc) for our purchase. So here I played with the action of 'choosin' among all the shop options dentist has.
Logo: Following the idea of the name, I turn the Z to a positive arrow supporting the idea of 'Choosing/pointing'.

Hope you like it!