Kawasaki KX450 : PROOF Campaign : Concept Art

I worked as an Art Director for FUSE Interactive in Laguna Beach, California. I worked with an energetic and outgoing creative team and created designs for Kawasaki during my time there. Because we had a limited influence on the Kawasaki photo shoots, our creative director encouraged us to elevate our designs beyond reality into fantasy riding scenarios (through the magic of Adobe Photoshop)! This is the original KX 450 "PROOF" campaign concept art.