Persona Sticker

I entered a contest to design a sticker for a local streetwear company called Persona. They got back to me after I made my entry and said they liked it, but wanted a little bit "more." The first draft was just all red and the "est. 2008" font was the same as "premium goods." I like how it's progressed from there but I welcome suggestions and feedback. So glad to be on Dribbble!