In store ads — Puig infographics
This is the illustration for Puig's newsletter in which they needed to visualize "in-store ads".
I wanted to approach the illustrations using only the essential elements, as Puig is an elegant and sophisticated brand.
The background shelves and the fact that the character has a shopping bag on her hand, are the clues that convey the scene is happening inside a shop.
The ads are what stand out the most, as they are bigger and have more color, driving the attention towards them.
See the full project on Behance.