FROG Design @ SXSW : Event One

This is the art direction for the first (of two) FROG Design events with a tech theme at SXSW in Austin, Texas. This direction celebrates the makers, innovators, and prototypers by showing the tools of their craft, which they combine with ambition, audacity, and trial and error. I've included a few icons as a nod to the elusive but essential element of luck. The lucky objects in the design might be the unspoken tools of the trade. What exactly could someone make with this collection of tools you ask? The answer awaits in Austin...