Richard Howe Campaign Logo

This is a logo I made for a friend of mine running for the office of Register of Deeds. He has been on office since 1994, and his family was in to local politics before that.

The dark blue was his color from previous campaigns. We chose a lighter blue to match and use as an accent on collateral.

The type for "Howe" is purposefully connected to make it may feel more as one unit, and also to call back to some of his earlier typography.

The "Jr." set in the counter of the e is a callback to his father, who was a longtime city councilor and mayor and passed away a few years back. While not necessarily required as a differentiator, we wanted to keep it in the identity and include it to honor him.