Lerøy Natural Fish

Packaging concept for Lerøy, a Norwegian seafood and distribution company. Today Lerøy deliver high-quality fish to over 70 countries.

This design has been made for their lineup of natural fish fillets. With a vintage design which alludes to the past - Newly caught fish recently laid on ice in the local store close to the harbor.

Handwritten text and the illustration of a fish, stamped onto the packaging. A beautiful design that at the same time shows off the most important element, the fish itself. By shaping a window, in the rough and vintage cardboard paper, to the body of a fish.