Entropy _ Logo design

Logo design exercise for the Mumbai based digital marketing firm. Loved working on this one because felt challenging in visually depicting the principle of entropy.

The concept draws its inspiration from Marble Art which is used as a metaphor for entropy.

Marble art as an inspiration very well defines what this brand intends to portray itself which young, fun, insightful, and
a space which constantly seeks to change and innovate.

This art is done by layering colors at a given point and then making a pattern which is generally uncontrollable, and that is
the beauty of the process. With each attempt something new, innovative results are derived. The process is both fun,
experimental similar to how young lot think. Also the result of the process depicts how detailed and insightful something cab be.
Every time its game changing, its dynamic and at the same time very entertaining and adventurous.