Lucky Magazine Redesign

The goal of this project was to take an existing magazine and redesign it. I chose to redesign Lucky magazine which shut down in 2015. When researching the reasons this magazine went out of business, I found that the intended audience for this magazine was a very pandered to demographic. Lucky magazine wasn’t able to compete with the many of the other magazines that were targeting the same demographic. With this in mind I wanted to redesign the magazine for a new, younger audience which wasn’t gender specific.