Laces Viagens

Hey guys, this is the symbol of a logo I did for Laces Viagens, a travel agency company.

Concept:
Faced with the massification of commercial tourism, with its conventional products, impersonal and distanced attitude towards the customer, there is a progressive behavioral change that announces new needs and market trends. It was noticed that emotional component came to take a prominent position in the consumption logic.

As consumers become more aware and interested in deeper relationships with services and products, the development of offers from the idea of customization or "feeling of exclusivity" becomes pressing.

A new look at tourism as a business. This was the idea I wanted to express when working with the visual identity. I looked for a simple and effective language that translates the concept of a company that aims to provide unforgettable experiences with products and services that, above all, enchant, excite and transform the experience of tourists.

Thanks for watching! :)