Product Page Design for a New Global Telecommunications Platform
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Goals Creating a non-standard telecommunication company website with an unconventional, futuristic design to reflect the product’s game-changing nature and push the limits of innovation further. We had to help relax potential clients’ jaw muscles (does this substitution of “jaw drop” work?) while still making sense of what the product is about for them, as well as targeting higher-class companies.
Approach As our objective was to come up with a non-standard design solution, we said no to such typical ideas as using device mockups or any other design solutions that infest the Internet these days. We’re kind of sick of that. Instead, we decided to dig a bit deeper and present the product through a metaphor: the big shiny orb and its satellites, where the largest orb representing Ringba itself and satellites being Ringba’s add-on products: Call Tracking which you see above and Interactive Voice Response (more products are coming soon!). We opted for the dark color palette to go on with the space theme and also used waves to represent sound waves. And calling is about soundwaves, right?
Results We’d like to think that the design we came up with is futuristic, storytelling and intuitive. We see it as a digital outer-space world where Ringba, the biggest celestial body, and its satellites provide best quality communication for all its inhabitants. We helped the platform’s potential customers see that Ringba is not just an ordinary telecom solution for big and medium-sized companies, but an entire system that can completely change the way their businesses connect with consumers and take this communication to a whole new level!
Drop me a line and tell what you think! Love hearing from ya guys!
Check out the website here.
P.S.: Big thanks to Adam and Camden from Ringba who have been supportive and understanding. Besides, huge thanks to everybody at Zajno who helped make this happen!
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