Seal Surfer

a mascot for brand live swell. Live Swell is a boutique brand of vacation rentals that opens the doors to the laid-back surf lifestyle for travelers who dream of life by the water and waves. They a chosen a “seal" to represent brand as seals embody a lot of the characteristics of brand. They are laidback, spend a lot of time on the beach and in the ocean, surf and seem to have a good energy and vibe. the chosen logo will include the following: [ ] Simple cartoon like image of seal * Modeled off of * “Brutus" from Every Day California * "Baked Bear” of Baked Bear Ice Cream Sandwhiches - like his vibe and demeanor * The “Duck” from Duck Donuts (see attached image) [ ] Portrays seal characteristics - lay on the beach, surf, humping around [ ] Embodies the laidback surf lifestyle [ ] Seal should appear - Cool, laidback, happy, good vibes and energy [ ] Seal Color - lighter tan (see image)