ZOUKHROF

ZOUKHROF is an Arabic word which means ornament and pattern. ZOUKHROF is a form of artistic decoration used in the Arab world since ancient times so far.
We used the word ‘ZOUKHROF’ to be our agency`s name because of its artistic and creative impact which represent the mission and vision of our agency.
ZOUKHROF is a multinational marketing and advertising agency located in Syria.

MOOD BOARD DESCRIPTION
As the word suggests, the name ‘ZOUKHROF’ means ornament or pattern, so the board was based on Arabic ornament, calligraphy, decoration elements and dynamic shapes.

LOGO CONCEPT
We used the Square shape which is the most used shape in Arabic ornaments and designed a word mark inspired from the Kufi Square
font. and the flexibility part for the agency appears in the letters dots and there movement to the axes.

Full prject @behance
www.behance.net/gallery/52425553/ZOUKHROF