RapCaviar Identity

Spotify has over 3 billion playlists. RapCaviar became the first Spotify playlist to have its own identity and brand. It came to life in OOH, experiential, online display, and merch. Proud to have been part of such a massive project.

Full case study:
http://be.net/gallery/65646787/RapCaviar-Identity

Motion design by DIA Studio (dia.tv)

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