Landing Page Redesign

I took an existing landing page that was not effective in conversions and made several changes:

- Same video was used at top and bottom of page of original. I kept it on bottom only- felt it distracted users from primary info they were looking for.
- Created an engaging headline for users who were job searching that matched branding used elsewhere
- Dramatically cut text and simplified to bullet points for easier reading and minimize scrolling
- Created illustrations to help with understanding, keep visual interest, and help introduce the brand.