Decentralized Cryptocurrency Exchange Company Website

Hey folks!

Last time I shared with you the first screen of the landing page we're currently designing for a decentralized cryptocurrency exchange platform. What you see above is the entire page design I created here at Zajno together with @Sofy Dubinska and her nice illustrations.

Goals
Creating an unconventional, metaphorical design for a decentralized cryptocurrency exchange platform website, so that it matched the company's nature.

Approach
Unlike average blockchain websites overloaded with text content, we opted for putting accent on visual content that would, firstly, metaphorically illustrate the industry essence and the platform's key features, and secondly, make the website look catchy and drive engagement.

Results
We ended up with a clean and catchy UI design that connects with the target audience by telling a story about the company and its core benefits. That's the first version of the website, stay tuned to see the other one!

What do you think about the design and the illustrations? Share your thoughts!

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