Handsome + Southwestern University

Update: Handsome.is is nominated on @Awwwards We'd really appreciate your support. You can vote here

The case study for our client Southwestern University is now live

Southwestern University has a rich history, a unique perspective on career paths of the future, and progressive views on education. In an effort to better tell this story, SU approached Handsome to conduct contextual user research among past, present and potential future students, their families, faculty, and competitive schools. The insights gleaned from these conversations were used to create the framework for the new brand image, core values, and messaging.

Our journey with Southwestern began through the development of a shared understanding of SU's core beliefs, current practices, and future goals. It was important for us to understand what is was truly like to attend Southwestern and to gain a sense of how alumni viewed their experiences as a whole. This exercise was vital to ensure brand integrity and authenticity. We framed these findings into different value propositions and tested them with users at various stages in the process of searching for and applying to colleges. This resulted in a clear direction for the brand messaging and helped to define priorities among prospective students and their families.

Handsome is hiring Product Designers for full time and part time positions in Austin. If you or anyone you know is interested please check out the job description here.