E is for Elon Musk
Up above the atmosphere, the rocket’s second stage opened its fairing to reveal its cargo: a red roadster made by Tesla, a company which, like SpaceX, is run by Elon Musk. The dummy sitting at its wheel wore a SpaceX spacesuit, David Bowie played on the stereo, the motto from “The Hitchhiker’s Guide to the Galaxy”—“Don’t panic!”—was displayed proudly on the dashboard. In the background, the great blue disk of the Earth receded. Down below, a million geeks swooned.