Nationwide | The Design Genome Project

As promised, we’ve got another exciting new report for you to explore inside The Design Genome Project!

This project profiles how some of the world’s most innovative companies approach design. Our newest research report features Nationwide, where innovation has been in the spotlight since the 1920s.

If you’re curious to explore the practices and superpowers helping Nationwide navigate decades of change and excellence, head over and check it out.

So far, I think this is my favorite part of Nationwide’s unique philosophy: “Engineers are a more creative bunch than people give them credit for, and if you bring them in early and allow them to be a part of the creation process, they are so much more invested in it...they’ll spend the extra sweat to get it right.”

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P.S.– If you haven’t already, you can also check out reports on Capital One, Pinterest, Google, and more.