Allegoria Logo Concept

Another proposal for Allegoria, a new Italian market online about clothing. 
Customer would like a logo that uses the study of the shapes and the optical art. 
In this concept, I used the face of a Escher's painting.
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What do you think about this proposal? 
Do you like? 
Curious to hear your opinion. 
Write your considerations in the comments :)
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Antonio Calvino
Brand Designer— Simplicity and useful design.
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