Design Psychology and the Neuroscience of Awesome UX

Human cognition is complex and many factors play into instant impressions. Design psychology is coming to the forefront as more and more companies are using neuroscience to design better user experiences.

Toptal Lead Design Blog Editor and Principal UX Designer Miklos Philips teamed up with Facebook UX Researcher Caitria O'Neill to write about how great user experience design isn’t magic—it’s science.

https://www.toptal.com/designers/ux/design-psychology-neuroscience-of-ux?x=d

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