MHOL Logo Concept

A few months ago I worked with Underdog Studio and the Toronto chapter of the American Marketing Association (AMA) to rebrand the Marketing Hall of Legends (MHOL). The MHOL is a gala that presents awards to members of the marketing community who have achieved excellence in their field. This was one of the unselected concepts I pitched, which uses elements of the existing AMA brand elements and focuses on the concepts of community, convergence, and harmony.