AALU Home

Homepage for AALU, the Association for Advanced Life Underwriting.

AALU is the trusted, influential voice for the life insurance community in Washington, DC with a singular focus on the issues impacting life insurance products, professionals, and clients. AALU provides members with essential tools and services required to help grow their businesses, serve their clients, and protect the life insurance profession.

The redesign was a major success, improving upon several key performance indicators such as: increased page views, session durations, mobile traffic, membership applications, and social sharing. Thanks to the redesign, user engagement went upward significantly with a 248% increase in pages per session and the site went up 288% in ranking keywords.

Attached: New Homepage and the original site pre-redesign.

Be sure to check out the full redesign:
Homepage / Mobile Homepage
Annual Meeting / Annual Meeting Mobile
Event Overview / Event Overview Mobile
Advocacy / Advocacy Mobile
Member Profile
Team