CareerBuilder Logo Redesign

Final iteration of a logo I created for Careerbuilder — the top online career listing site.

Their current logo was far too complex, and didn't say enough to convey their mission. Building bridges to your future, as well as building connections between people on both the employer and employee sides was an important goal of mine to introduce to their identity. Ultimately, finding a job is about these two parties forming a mutually beneficial relationship of employment.

I paired the mark with FreightSans pro, a solid-feeling yet friendly typeface that matched the relative weight of the mark in a way that when used together or standalone felt strong, regardless of application size.