Sal Sol - Whales

This is a project made by "Recreo" agency for "Sal Sol", a mexican sea salt brand. It was a collaboration between us and "Un Mariachi Studio" and the talented 3D artist Caetano Silva. I worked as Art Director leading the main concept of the campaign, art direction and character design. The message of the campaign is easy: "When something is not really from the sea, it shows".
Full HD http://bit.ly/2px2AR4