Inspire360 Brand Guide

Hey everyone! Hope the week is going great and you are crushing those projects =)

Here’s a look into 9 pages of the 60 page plus brand book I’m putting together right now! Putting these brand books together is always so rewarding for me. It’s a collection of all of the hard work I’ve put in for months of building out a new brand.

This is also one of the most important phases of the project. It doesn’t matter how awesome of a brand you create, if the company can’t keep it consistent and follow the guidelines. This handover phase needs to be seamless and well executed. I typically give a full brand presentation to the entire company to get everyone on the same page!

Here’s what I typically include in my Brand Identities:

Logo
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Full Logo
Icon
Breakdown of Logo
Social Media Photo
Logo Color Options
Clearspace
Do's and Don’ts
Sizing

Color Palette
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Primary
Secondary
Neutrals
Color Usage

Typography
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Primary Type Specimen
Secondary Type Specimen
Type Styles

Visuals
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Illustration Style
Icon Style
Photography
Brand Texture

Like I mentioned before, I've started creating templates in sketch for my brand guides. In the past i've easily spent 8hrs+ building out brand guide books. With this template i've reduced that time in half.

Let’s humanize your brand!
Get in contact with me
[email protected]