KIAbook - social brand net car

My idea was simple, a kind of Facebook for cars in this case for KIA, KIAbook intends to give to Kia car owners a place where they can share all the adventures they have with their car. It starts by personalizing the car with a nickname, I usually give a name to my cars and so I thought this could be a good strategy to create a social brand net car, after this the principle is the same of the similar social networks, but in this case focused on the cars.