Borderfree Branding
Here's a little excerpt from the branding work we did for Borderfree before they got acquired by Pitney Bowes. In a nutshell, Borderfree (formerly know as FiftyOne) helps brands extend their eCommerce experience globally and seamlessly. Because of their global ties, we had to make sure that their logo was not only meaningful but also non-polarizing across cultures and industries.
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