Recruitment Agency Redesign Concept
One of the projects I've been working on recently has been a homepage redesign for a recruitment agency. Since they don't want to be mentioned, let's call them 'ABC recruitment'.
ABC recruitment were looking for a redesign on their outdated site. The initial designer assigned to the project got stuck on his own design, something I think we all can relate to. He reached out to me for help.
I started the redesign from scratch, rethinking the UX flow as well as the interface design. Essentially, I decided to change all visual elements, from the colour scheme and fonts to the layout and imagery used.
However, I kept the same features on the page as requested by the client. This meant that the visual had to contain a vacancy search module in the top section, the latest vacancies, a testimonial section and a blog feed.
I redesigned the site with a bold blue and purple gradient as a primary colour combination. This primary gradient was supported by different shades of grey to ensure the design became bright and 'open.' Also, I added drop shadows with a low opacity to give more depth to the page.
This approach resulted in a unique and strong brand, as well as visually interactive elements.
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